Barceló Group was established in Palma de Majorca (Spain) more than 80 years ago and it is one of Spain’s leading tourism companies and one of the most important worldwide. The group is owned by the Barceló family and has been run by three generations of family members.

Its hotel and travel divisions operate more than 140 hotels in 16 countries and 365 travel agencies in 22 countries. These figures put the company as the 4th hotel chain in Spain, the leading Spanish hotel chain in the USA, and the 30th worldwide.

The company, which in 2007 was awarded the Prince Felipe Business Excellence Award in the category of Business Competitiveness-Big Business, employs at present over 26,000 staff.

Although its origins must be traced back to sun and beach holidays, Barceló Group, through its hotel division Barceló Hotels & Resorts, has shown a strong commitment to city tourism over the last years until getting at present a well-balanced portfolio, with a 50% of leisure hotels and a 50% of city hotels.

Otro cambio generacional, llevado a cabo para adaptarse a las nuevas tendencias del mercado, ha sido el que ha llevado al grupo mallorquín a posicionarse en el segmento alto del mercado, haciendo que hoy en día 9 de cada 10 de sus establecimientos sean de 4 y 5 estrellas, y que 2 de cada 3 de sus hoteles sean nuevos o hayan sido reformados recientemente.